The LeapFrog Digital Marketing Paid Media team’s overall goal is to increase leads for the dealership; to push vehicle sales using various methods of digital marketing while gaining maximum exposure to new and existing audiences.
With the use of compelling ad content and strategic targeting including:
- Keyword targeting to increase user intent and relevancy.
- In-depth location targeting by zip code.
- Targeting competitors’ dealership location to reach their local customers.
- Placing a heavy focus on local users using your backyard as our primary targeting area.
- Utilize retargeting efforts to increase returning audiences.
- Continuous testing to increase performance.
We want to utilize your budget to increase online leads resulting in phone conversions, form submissions and foot traffic into the dealership all tracked in Google Analytics for full transparency.